CBRE Arranges Lease For Blue Man Group To Return to Orlando

Global entertainment phenomenon Blue Man Group announced plans today to return to Orlando with a new home at ICON Park.

The new Blue Man Group experience will be developed on the Universal Boulevard frontage side of ICON Park. The location is currently in the development planning stage and approval process, with the goal of opening late 2024.

“There is no greater world-stage than Orlando for exciting family fun, making it a natural choice as a home base for Blue Man Group,” said Jack Kenn, Managing Director of Blue Man Group.

ICON Park President CEO Chris Jaskiewicz said the addition of Blue Man Group fits well with ICON Park’s growth strategy of continuing to sign quality live entertainment, attraction, and restaurant tenants. The 20-acre destination sits at the center of the popular Orlando Entertainment District, with entrances on both International Drive and Universal Boulevard.

ICON Park is a global leader in location-based entertainment located in Orlando, the most-visited destination in the U.S. It draws upwards of 5 million guests a year to enjoy its 20 acres of branded immersive experiences that include world-famous attractions, restaurants, bars, entertainment venues and shops.

“Hospitality concepts continue to view Orlando as the premier international hub for global entertainment presence, and ICON Park’s premiere location is the epicenter of the destination’s most legendary entertainment district,” said Joe Ramsberger, ICON Park leasing representative, local retail expert and senior associate with CBRE Retail Advisory & Transaction Services.

Blue Man Group wrapped up a successful 14-year run in Orlando in 2021 during COVID, taking a three-year hiatus to determine the right time, place, and concept to return to the most-visited destination in the U.S.

ICON Park’s balanced portfolio of tenants includes globally recognized brands and immersive experiences that attract domestic and international visitors, and both families and adults.  Just a few of the famous brands that call ICON Park home include Merlin Entertainments’ Orlando Eye, Madame Tussauds and Sea Life Aquarium, Blake Shelton’s Ole Red, Darden’s Yard House, Gordon Ramsay’s Fish & Chips, Shake Shack, The Sugar Factory, and Build-A Bear Workshop.

“With their unique blend of creative energy and entertainment, they are a perfect fit with the world-famous entertainment brands here at ICON Park,” added Jaskiewicz.

ICON Park is located at the nexus of the International Drive Resort Area and future site of Universal Orlando’s much-anticipated fourth theme park, Universal’s Epic Universe. The region is expanding with billions of dollars of growth investments over the next few years, and already encompasses 150+ hotels, 45,000 rooms (40 percent of the tri-county supply), six world-famous theme parks including Universal Studios and SeaWorld, the second-largest convention center in the country, and 1,000+ restaurants, attractions and retail outlets.

ICON Park shares common ownership with 40 acres of adjacent hotel and retail properties and was developed by a partnership among New York City-based Flag Luxury Group LLC, Las Vegas-based Torino Companies, and Orlando-based Unicorp National Development.