Franklin Street Chosen To Manage International Speedway Corporation HQ Building

Franklin Street is growing at a rapid pace and the commercial real estate company recently hit another gear in being selected by the International Speedway Corporation to manage its headquarter office building in Daytona Beach. The 176,376-square-foot International Motorsports Center (IMC) also serves as the world headquarters for NASCAR and the International Motor Sports Association (IMSA).  

“This is truly a one-of-a-kind trophy asset located in the very epicenter of global motorsports,” said Kurt Keaton, Regional Managing Director of Franklin Street-Orlando and President of Real Estate and Management Services.


“We are grateful for the trust that ISC has put in Franklin Street and we are excited to be the provider delivering exceptional service that the asset deserves,” said Melissa Hazlewood, Vice President of Management Services for Franklin Street’s Orlando office.

Hazlewood was instrumental in gaining the new business and will oversee management of the IMC and its team of engineers and property managers. Built in 2009, the eight-story IMC is located directly across from the Daytona International Speedway, the world’s only motorsports stadium, at One Daytona Boulevard. The IMC was designed to showcase motorsports.  The shape of the building is curved to represent the tri-oval of the Daytona International Speedway.  The columns represent the rhythm of lights that circle the track.  The awning on top of the building was designed to resemble the profile of an aerodynamic spoiler.  The overall look of the building has the appearance of motion. In 2010, the building received its official LEED® Gold Certification.  


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