CRE-sources know that I’m all about QR Codes. We generate and track the activity of QR Codes that are featured in the CRE-sources print edition as well as those that are featured on leasing signs, like Butters’ leasing signs, including the signs for Herald Plaza and Pompano Center of Commerce.
This past year was a big one for theÂ QR code, not just with CRE-sources, but the mobile call-to-action surfaced in campaigns for The Home Depot, Taco Bell and other mainstream brands. In some cases, however, brands are adopting QR codes without thoroughly thinking through their application.Looking back over 2011â€²s QR code campaigns, Mike McGuinness, VP of sales forÂ QRblaster.com, identified five of the top QR Code fails of 2011. If youâ€™re eager to hop on the QR Code trend, you might want to learn from these negative examples:
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